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Living Sculptures-The Mannequin Technique:
Enhance your stores natural beauty with the living sculptures you sell! Be sure to have consistency in your displays-too many themes become confusing for shoppers. Your displays should reflect a positive message, influencing a positive shopping experience.
*Tip: “Location, Location, Location…Get It?”
I cannot stress this enough-if you do nothing else…remember the “butt-brush” effect and avoid this at all cost! There’s nothing worse for a consumer to brush up against a display full of product, knocking something over. Save the embarrassment and your product, make sure there is plenty of traffic space between each display.
*Tip: “Displays vs. Visual Merchandising”
Visual Merchandising is a way to inspire your customers to use the product; making the shopper; Stop and walk-in; rather than just walk-by.
Displays are creative ways to communicate the product to your customers in a cost and space effective way.
*Tip: “Have Fun…We Won’t Tell”
Play around with colors, textures and the lines of your store and fixtures. Color says it all-studies have shown that specific colors evoke certain emotions. Play with contrasting colors, texture certain fixtures to match the product and not all displays have to be the traditional vertical or horizontal. It’s your store, take pride in it and have it reflect who you are!
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